Scott Rhodes
New York, NY

Cell:  917-796-8838

Scott@Metamorphic.com

Senior Executive, CEO, COO, Division Director, GM

SUMMARY

Dynamic, market-savvy senior executive with extensive background building and managing a wide variety of small technology-driven companies.  Well-honed skills in business modeling, development & execution of strategic business plans, and directing sales, marketing, finance, product development, operations, and contract & legal for companies.

• Impressive track record starting-up and running small businesses, building high-performance teams, rescuing failing companies, and helping firms successfully drive their products to market.    
• Adept at designing and launching new products and product concepts for the benefit of customers, investors and stakeholders domestically and internationally.
• Visionary leader who effectively manages change, mitigates risk, infuses new ideas and consistently deliver solid business results.
• Knack for helping companies transform product or technology advantage into a real business growth through effective strategic planning, plan execution, and innovative product redesign / refinement.
• Exceptional ability to introduce technology to attract customers, improve retention rates, increase revenue, facilitate growth and reduce costs.

WORK EXPERIENCE

Multicast Media, Atlanta, GA (acquired Veotag in 2006)                                          2009 (March)-Present

Distributor of a multimedia product suite mainly satellite, on-demand and live video.

VP & GM, Veotag Division

Direct the smooth integration of Veotag’s product, technology, people and customers into the Multicast product suite and environment.   

• Guide product vision, tune product marketing, and provide hands-on technical direction for product development (.Net, SQL, HTML, JavaScript and Flash).
• Smooth transition of customer base led to 100% retention while acquiring many new customers.  

Veotag, New York, NY                                                                                                           2006-2009

SaaS technology provider of B2B and B2C video technology & services.  Major customers included Astra-Zeneca Pharmaceuticals, Bearing Point, the Better Business Bureau, Ernst & Young and the University of Pennsylvania.

Founder/President

Developed corporate strategy, and directed product planning / execution, product design, product development, sales/marketing, accounting /finance, legal and PR functions for this 40+ employee start-up company.

• Recruited investors, raised $3 million and purchased assets from another company and built a top-shelf management team to successfully bring this product to market. 
• Aggressively raised working capital through networking, vendor leads, and participation in VC conferences. 
• Prepared business plan, translated product vision into technical enhancements (see patents above), and successfully launched a viable product ahead of plan despite a very aggressive timeline.  
• Close interaction with investors and legal to resolve all product transition issues.
• Built a successful operation that generated sales of over $100k/month at peak while maintaining zero% employee turnover. 
• Company was recognized as a market leader by industry pundits. 
• Sold company to Multicast Media in March 2009.

METAMORPHIC COMPUTING CO., New York, NY                                                                   1994-2006

This small consulting firm was launched mainly to help small to mid-sized companies refine their business plans, realign their businesses, and launch new software products.

Founder/President

Created and marketed the company’s partnership-based practice and software products that generated substantial revenue from utilities, universities and manufacturers.  Consulted to turnaround failing companies, managed software development internally, and participated in board-level decision making for clients in a variety of industries.

Clients included:

• Veotag:  Founded the company, built the management team and directed product development and refinements.  Later purchased and then sold the business.   
• Electra:  Electra is a provider of financial services reconciliation software for banks and investment managers.  Initially engaged as an expert witness, and was later hired to help rebuild and modernize their software offering.  Active member of Electra’s Board of Directors.
• InfoTech:  InfoTech is a provider of telecomm research.  Partnered with company to jointly develop new products, performed business modeling, and developed tools to help expand sales and broaden market exposure.  
• Instructional Systems Corp: Provider of CRM software to the call center industry.  Engaged to manage a $2 million web-based software project from concept to marketplace implementation. Invented some of the underlying optimization technology leading to the “Product of the Year” award from Call Center News.  Former Board of Directors member,
• Financial Performance Corp:  Provider of banking and real estate software.  Redefined product requirements through aggressive client and investor interaction and market research, and successfully turned around a business-critical software project that had been floundering for 10 years. 
• Westergaard Online:  Publicly held investor relations firm.  Turned around an SMB reporting company and created a new service and business model for company’s equity information service.  Actions led to a successful product launch and market-leader status generating yearly sales of $1+ million.  -
• Dun & Bradstreet: Developed an expert system for risk-analysis, allowing insurance companies and banks to make better credit decisions faster.  ; also developed a software platform allowing German, French and Italian customers to correctly identify companies in their markets resulting in over $10 million in incremental revenue.   

MULTEX SYSTEMS, INC., Jersey City, NJ                                                                               1993-1994

Director of Product Management

Brought to market a derailed product that delivered institutional research to clients’ desktops.

INFORMATION BUILDERS, INC., New York, NY                                                                     1982-1993

Technical Director (1988-1993)

International and domestics assignment developing business and technical strategy, teams and software used for the FOCUS products for HP, Bull, AS400, Tandem and other environments. Managed a staff of 15 direct and 10 indirect reports and all contact with Tandem and its customers.  Responsible for $15MM in business out of all of these divisions.  Co-founded this division.  Managed staff of 20.

Unix Programming Manager (1985-1988)

IBM Programmer (1982-1985)

EDUCATION

CORNELL UNIVERSITY                                                                                                          1981-1982

Graduate research in Physics

RUTGERS UNIVERSITY 1980-1982

Graduate study in Physics

OHIO UNIVERSITY 1976-1980

Bachelor of Science degree in Physics

OTHER

Honors:  Eta Kappa Nu (National Electrical Engineering Honorary), Tau Beta Pi (National Engineering Honorary)

Languages:  Spanish, French, German; some Italian, Russian, Japanese

PATENTS:

• Patent pending application for NONDESTRUCTIVE SELF-PUBLISHING VIDEO EDITING SYSTEM (#60/791,292).
• Patent pending for TIME-SYNCRHONIZED MULTIPLE-VIEWER VIDEO NAVIGATION AND EDITING SYSTEM.
• Adaptive Simulated Annealing (applied mathematics to call-center operational modeling / abandoned).